Air Jordan Core Features
The Air Jordan series of sneakers is far ahead of other products in terms of sales and market demand, setting higher design, innovation and function benchmarks for the entire sports shoe industry every year. The core of the series lies in the combination of athletes and technology - Michael Jordan, the most dazzling superstar in basketball history, and the basketball shoes that accompanied the superstar through his brilliant career, highlighting his unremitting pursuit of function, innovation and achievement.
Air Jordan 3 R&D Background
The Air Jordan 3 is the third full-generation basketball shoe in the Nike Jordan series. It was born in 1987 and is known for its large number of cracks on the upper. The birth of Air Jordan 3 is quite story-telling. It can be said that Air Jordan 3 was both a crisis and a new life for NIKE at that time. When studying Air Jordan 3, Peter Moore, the chief designer of the Air Jordan series, and Strasser, who signed a contract on behalf of Nike, suddenly announced their resignation. They were going to set up a new company called "Van Grak" to create a brand that only belonged to Jordan. Because these two people had a good relationship with Jordan, their departure brought an unprecedented crisis to NIKE. Fortunately, they found the design inspiration of Air Jordan 3 from Jordan. So NIKE invited Jordan to participate in the design of Air Jordan 3, and finally Air Jordan 3 was born. The successful development of Air Jordan 3 also further strengthened the cooperation between Jordan and NIKE.
Air Jordan 3 product knowledge
Air Jordan 3 is a basketball shoe with a symbolic role in the Air Jordan series. It was released in 1988. It not only rewrote the history of the Air Jordan series, but also became a classic in basketball shoe design. ‌This shoe has become a favorite among basketball fans and fashion followers for its unique design and functional characteristics. ‌
In terms of design, the Air Jordan 3 features a unique print design and is the first shoe in the series to be equipped with a visual Air cushioning configuration. ‌Its design not only pays tribute to the original, but also incorporates innovative elements, such as Nike Flyknit technology, making the shoe lighter while remaining classic. ‌
‌In 1988, Michael Jordan wore the Air Jordan 3 during the season and won the first league "Most Valuable Player" title in his career and won the "Defensive Player of the Year". ‌This season, Michael Jordan's performance was perfect, and this shoe has become a classic. ‌‌
In order to improve the material and comfort, the Air Jordan 3 uses high-quality leather and synthetic materials, combined with a crafted upper, to provide long-lasting characteristics. ‌At the same time, the design and material selection of its upper also ensure the comfort of wearing, making this classic shoe not only meet the needs of sports, but also suitable for daily wear. ‌
Air Jordan 3 is not only a basketball shoe, it has also become a symbol of fashion and culture, crossing the boundaries of time and space and becoming an eternal classic
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