Core Features of Air Jordan

The Air Jordan series of sneakers is far ahead of other products in terms of sales and market demand, setting higher design, innovation and functional benchmarks for the entire sports shoe industry every year. The core of the series of products lies in the combination of athletes and technology - Michael Jordan, the most dazzling superstar in basketball history, and the basketball shoes that accompanied the superstar through his brilliant career, highlighting his unremitting pursuit of function, innovation and achievement.

Background of Air Jordan 4 R&D

The Air Jordan 4 is the fourth pair of Nike Jordan series of basketball shoes. It was born in 1988 and is a very classic model of the Air Jordan series. It gives this series a soul, and the basket mesh-shaped shoelace buckle on the upper of the Air Jordan 4 is world-famous.
The Air Jordan 4 is different from Air Jordan's previous shoes. Its appearance has given the Air Jordan series of shoes a real soul. The first three generations of Air Jordan basketball shoes all had the problem of unnecessary weight due to the complex structure of air cushion basketball shoes, which affected the performance of athletes. The Air Jordan 4 perfectly solved this problem. The emergence of Air Jordan 4 is the result of the mutual complementation and mutual reference between the Air Jordan series and the Flight series. At the same time, it also proposed the concept of guard basketball shoes for the first time. By incorporating the design concept of the Flight series, the Air Jordan series has developed in the direction of lightness and speed. The spirit of the Flight series of always flying upwards is deeply integrated into the soul of the Air Jordan series. It can be said that Air Jordan 4 is like a rebirth of the entire Air Jordan series, or a nirvana.

Air Jordan 4 product knowledge

Air Jordan 4 is a milestone basketball shoe in the Air Jordan series. Its design and performance innovation have had a profound impact on the development of the entire basketball shoe product. This shoe is famous for its unique design and excellent performance. Among them, the huge shoe handle and reverse Air Jordan label have become its iconic design elements. This design later became a logo and was used on the most gorgeous basketball shoes. The appearance design of Air Jordan 4 is unique and ingenious, which not only reflects its revolutionary design significance, but also demonstrates excellent performance. ‌
In addition to the innovation in design, Air Jordan 4 also cooperated with the famous director Spike Lee, and through a series of popular advertisements, it officially established the status of the Air Jordan series in people's minds. ‌This cooperation not only shows the unparalleled cooperation between Jordan and Spike Lee, but also makes Air Jordan 4 the core of a series with a more avant-garde design concept. ‌
In terms of color matching, Air Jordan 4 has many classic color matching, among which the White Cement color matching was first released in February 1989. As one of the four OG first-year color matchings of the four generations of Air Jordan 4 shoes, its popularity has been more than 30 years since its first release. It has been reproduced and released many times, proving its popularity among fans and collectors. ‌ In addition, Air Jordan 4 also has other classic color schemes, such as RETRO color scheme, which is closely related to Jordan's classic shot "THE SHOT" in the fifth game of the first round of the Eastern Conference in the 1989 NBA playoffs. This shot became the famous work of AJ4. ‌
In general, Air Jordan 4 has become an important milestone in the history of basketball shoes with its unique design, cooperation with Spike Lee and diverse classic color schemes. It has not only innovated the design of basketball shoes in terms of performance, but also left a deep mark in culture and the market.

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